Sacha Baron Cohen is back with his new alter ego, Brüno, a gay fashionista/TV reporter from Austria, who fancies himself as “the voice of Austrian youth TV.

The hilarious film is Cohen’s reunion with Borat’s director Larry Charles.  The film, by Universal  Pictures, is Cohen’s follow-up to Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.

Cohen also starred in Talladega Nights and Madagascar Escape to Africa 2.

Bruno (Rated R), is now showing in theatres.